The National Rifle Association is proud to announce a licensing partnership with Jesse James. The partnership will cover a broad range of categories with its initial focus on apparel. Jesse James who is known for turning a motorcycle customizing business that was started in his mom’s garage. Into a globally known brand, West Coast Choppers. Jesse has also recently transitioned into the custom firearms business. The NRA feels Jesse’s business savvy and design capabilities will drive the NRA brand to a whole new audience.
Kyle Weaver, NRA Executive Director said, “The NRA is excited about Jesse’s NRA Originals line of product and what it brings to the organization. We feel even more fortunate to have him with us in this fight for freedom”
James is also quoted: “I am a lifetime NRA member. I am very proud to have this partnership with an organization with such deep Americana roots. My main goal with NRA Originals is to create products that embrace that American lifestyle, and celebrate the support of the Second Amendment.”