The Ups and Downs for Immigrants

By Jarritos, Special for  USDR

Director, Diego Luna and Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ most recent spot, “The Journey”. The short film showcases the struggles, and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so  great.

Luna proactively pushes the boundaries of a traditional spot, seeking to share the stories of the often unseen and uncelebrated story of immigrants. From casting to the music, all the elements are meant to tie back to the inspiring journey of immigrants and encompass the overall message: we are truly better  together.