By ClearVia, Special for USDR
Today, ClearVia™, a first of its kind, clinically tested probiotic that naturally supports the body’s ability to metabolize alcohol,* launched nationwide. A proprietary probiotic blend, ClearVia has been proven to help the body’s natural ability to break down alcohol while sleeping so after a night of enjoying a few drinks busy professionals can wake up clear and ready to take on their day. The single-use, fast-dissolving, caffeine-free packets can be taken with water after an evening of drinking and before going to sleep. The orange flavored powder dissolves in the mouth allowing drinkers to wake up clear and sharp.
According to a recent Gallup poll**, nearly two thirds of Americans drink alcohol. Most Americans who drink alcohol do so regularly, as 67% reported having had at least one drink in the past week; 32% of Americans reported they had between one and seven drinks in the past week.
The body can take a while to metabolize alcohol, often leaving drinkers with the lingering, groggy effects the next day. ClearVia’s unique offering is that it’s a probiotic, and like other probiotics it supports the body’s natural function. It specifically works by providing support to the liver so it can better metabolize alcohol. The probiotic blend helps turn troublesome acetaldehyde, that is formed when the body incompletely metabolizes alcohol, into mild acetic acid (vinegar). The more acetaldehyde build up someone has in their body the worse off they will feel in the morning. As people age, their body becomes less efficient at metabolizing alcohol. The activity of the enzymes necessary to process acetaldehyde decreases, which means it spends more time hanging out in the body causing unpleasant feelings in the morning.
ClearVia was specifically designed for busy working professionals who enjoy having drinks with friends or colleagues after work but don’t want to feel groggy and unproductive the next morning. It compliments an active lifestyle of those with full schedules who enjoy moderate drinking but are also health conscious.
“We designed ClearVia for the social drinker who has lots of responsibilities balancing work and family and can’t afford to miss a beat,” says Mauro Pennella, President ClearVia Labs. “It’s a great aid for the professional who often socializes with clients as part of their work.”
ClearVia is currently available on Amazon and directly from ClearVia.com starting in May. It’s available for a SRP of $14.99 for 5 single packets or $24.99 for 10 single packets. In addition, ClearVia is also available to be purchased in bulk of 50 single serve packets that make unique party favors for any weddings or corporate functions, which will be available from ClearVia.com starting in May.
For more information please visit: www.ClearVia.com
* These statements have not been evaluated by the Food and Drug Administration.
** Saad, L. (2014, July 23) Beer Is Americans’ Adult Beverage of Choice This Year http://www.gallup.com/poll/174074/beer-americans-adult-beverage-choice-year.aspx
About ClearVia ™:
ClearVia ™is a proprietary probiotics supplement that naturally helps the body metabolize alcohol so social drinkers wake up clear and sharp. ClearVia was specifically designed for busy working professionals who enjoy having drinks with friends or colleagues after work but don’t want to feel groggy and unproductive the next morning. For more information please visit: www.clearvia.com
ClearVia reminds everyone to please always drink responsibly and never drink and drive.