The Price of Business Digital Network has a new series of outstanding commentaries from thought leaders. This is one in that series.
Dominic Artzrouni
Product placement generates over ten billion dollars in value for thousands of brands across TV and film annually. But most assume you need millions of dollars to break into this niche area of marketing. In this interview, Dominic Artzrouni explains how product placement works, how low the cost of entry actually is, and how metrics such as valuations or ROIs by his company, Concave Brand Tracking, make entertainment marketing a no-brainer for any consumer brand.
For more information, you can visit Concave’s website at www.concavebt.com, contact Dominic on LinkedIn, or email at info@concavebt.com.
Twitter: https://twitter.com/concavebt
LinkedIn: https://www.linkedin.com/in/dartzrouni
LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE:
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