By USDR
A few months ago, a client that I had done some copywriting for a year prior emailed me wanting some blog posts written. I mailed him my current rate sheet, and he mailed back, agreeing to those rates, but wanting 250 word blog posts instead of his usual 500, citing the increased cost. While I can understand financial concerns, it’s important that your blog posts not be too short.
A blog post is written for many reasons. First, you want to tell the story of your company, product, or brand. You want people to be able to read about you, and like what you have to offer. But it’s very hard to build relationships in short blog posts. In fact, we’re closing in on 125 words already-half of the requested blog post length. I haven’t even really gotten to the heart of the issue yet, and we’re halfway through what the client wanted.
If your readers are going to take the time to click through to your blog, they need to be presented with content that doesn’t leave them feeling like they only got half the story. And there’s not a lot of stories that you can tell in just 250 words. While it’s important to be succinct (you’re writing a blog post, not a book), it’s also important to tell the whole story. If you leave your readers hungry, they’re going to go elsewhere to finish their meal.
Next, part of the reason that you’re blogging is so that you can have fresh, keyword rich content for your site, thus giving you a higher Google Page Rank, and more readers (we passed 250 words about seventeen words ago). It’s hard to get a two to three percent keyword saturation if your blog posts are really short. Your blogs have to sound natural if you want to keep your visitors on your site, and trying to repeat three keywords seven and a half times in 250 words doesn’t leave a lot of room for great content.
Longer content allows you to tell a compelling story, and keeps your readers interested-and coming back for more. Both of these are important elements of lead conversion. People want the best bang for their buck, and I’m certain that your customers are aware of just how valuable their time is.
While I can understand the financial burdens on a business owner who is trying to minimize his cost per conversion, blog posts are not where you should be trying to save pennies. In the long run, you need longer, better posts not only for your readers, but to help contribute to your site’s Google Page Rank. Longer blog posts do that.
Author
My name is David Lieberman. I am a blogger and also have my own site Bestforacar. I am a graduate of Psychology from the Columbia University in the City of New York, where I edited the literary journal.
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