By Living Social, Special for US Daily Review.
How good looking do you think you are? A new LivingSocial local trends survey conducted among more than 4,000 respondents by Mandala Research found that most Americans think they are well above average in looks, with one in three (32%) rating themselves an 8, 9, or a 10 and more than half (56%) saying they deserve at least a 7, on a scale of 1-10.
Looking at those around them, however, Americans are much less sympathetic, with half of respondents (50%) saying people in their city are overweight, only 46% agreeing that women in their city are beautiful, and only one in three (36%) saying that men in their city are handsome.
“Beauty is in the eye of the beholder, apparently, as long as the beholder is looking in a mirror at the time,” said LivingSocial local trends expert Amy Wolf. “When most Americans look at the people around them, however, they are less generous in their assessments. Little surprise that cosmetic procedures and spa treatments have become a personal oasis to escape from the looks-driven arms race around them.”
Among findings of the survey:
| A Nation of Vanity: On a scale from 1-10 in looks, respondents say that they believe other people would rate them a: |
|
| One | 3% |
| Two | 2% |
| Three | 3% |
| Four | 4% |
| Five | 16% |
| Six | 16% |
| Seven | 24% |
| Eight | 20% |
| Nine | 5% |
| Ten | 7% |
America’s Vainest Cities: The nation’s ten vainest cities, by self-rating, were: Miami (#1), Chicago (#2), Atlanta (#3),Philadelphia (#4), Phoenix (#5), Los Angeles (#6), Seattle (#7), Washington, D.C. (#8), New York (#9), and Tampa-St. Petersburg (#10).
America’s Most Insecure Cities: The cities that gave themselves the lowest ratings in looks were: Cleveland (last), Dallas(second to last), Detroit (third to last), Denver (fourth), Minneapolis-St. Paul (fifth).
| Judging Others: When asked about the looks of the other local residents of their cities, the following percentage of respondents agreed with each statement. |
|
| People in my city have tattoos | 59% |
| People in my city are overweight | 50% |
| People in my city are athletic | 47% |
| Women in my city are beautiful | 46% |
| People in my city are superficial | 36% |
| Men in my city are handsome | 36% |
| People in my city dress badly | 28% |
| Men in my city are metrosexual | 22% |
| People in my city have bad personal hygiene | 19% |
| Men in my city are short | 18% |
| Most Common Cosmetic Procedures: Percent of respondents who said they knew someone who had the following cosmetic procedure: |
|
| Breast implants | 23% |
| Laser hair removal | 20% |
| Botox/Dysport | 13% |
| Tummy tuck | 13% |
| Nose job/rhinoplasty | 12% |
| Liposuction | 12% |
| Facelift | 12% |
| Eyelid surgery | 10% |
| Collagen injections | 8% |
| Hair transplant | 8% |
| Lip enhancement | 6% |
| Brow lift | 6% |
| Butt implant | 4% |
| Most Common Beauty/Relaxation Activities: Percentage of respondents who said they had taken part in the following beauty or relaxation activities in the last year: |
|
| Hair coloring/highlights | 45% |
| Manicure/pedicure | 43% |
| Massage | 43% |
| Visit to spa | 32% |
| Facial | 28% |
| Teeth whitening | 27% |
| Wax (hair removal) | 24% |
| Tanning | 18% |
| Spray tan | 11% |
The LivingSocial Vanity survey is part of LivingSocial’s ongoing efforts to discover and share information about local social trends and behavior.
Methodology
The LivingSocial Vanity survey was conducted in November 2011 among 4,000 online Americans in the top 20 media markets (DMAs) by Mandala Research, LLC. Respondents were not limited to LivingSocial members. The survey was conducted online.
About LivingSocial
LivingSocial helps people around the world find, share and enjoy great local deals and new experiences. We’ll help you get more out of your city. Through its daily deal e-mails and alerts, LivingSocial introduces members to handpicked local businesses, products or services each day at significant savings. With a range of products for different interests, like Families and Adventures, LivingSocial helps delight members with the perfect deal for them. Other services include LivingSocial Escapes, which features easy “vacations in a box” to leading destinations, and LivingSocial Instant, which helps members discover real-time discounts at nearby restaurants, stores and businesses. LivingSocial works with each merchant partner to create customized marketing solutions that attract and retain loyal, long-term customers. Based in Washington, D.C., LivingSocial now has more than 46 million members in 25 countries.
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