By Bringhub, Special for USDR
Bringhub, the leading content to commerce technology company, today announced the official launch of its expanded eCommerce platform. The new Bringhub platform empowers digital publishers and content creators to engage audiences with automated eCommerce capabilities that span editorial and video content, display advertising, and “content-powered” storefronts.
Bringhub’s revolutionary platform features four core eCommerce products: SmartCart 2.0, SmartAd, VideoCart, and StoreFront.
- SmartCart 2.0 is an upgraded universal shopping cart solution allowing consumers to “favorite” items, create wish lists, and explore a Discover feed highlighting related content—all within the shopping cart—without leaving the page.
- SmartAd brings eCommerce to display advertisement formats. Consumers can explore a brand’s products and complete a secure purchase within the ad.
- VideoCart enables consumers to shop video content. While a video is playing, consumers can click a “buy button” to browse and purchase the featured products. Customizable time stamps also trigger the cart, such as when the video is paused or when the video ends. VideoCart works with most media players.
- StoreFront is a shopping destination automatically populated by the products featured across an entire content site. Consumers can seamlessly shop the site without the publisher or content creator having to manually curate products for the marketplace.
“Our technology unites content to commerce and adds a service layer to the users on content sites to actually transact, discover, and shop without having to be disconnected from the experience,” said Dominik Pantelides, CEO and Co-Founder of Bringhub. “Bringhub is changing the way that we transact in a digital environment.”
“We see ourselves as a media agnostic commerce platform,” said Brian Marvin, COO and Co-Founder of Bringhub. “Our vision is to make anything in content and advertising transactionable through our technology.”
Bringhub works with publishing partners such as AOL, Bonnier Corporation, Vox Media, and Bustle, as well as leading bloggers and influencers.
Bringhub is the shopping experience for the connected generation, empowering consumers to purchase multiple products from multiple retailers through a single secure checkout. The Bringhub platform allows editorial and advertising content to become a point of purchase, enabling readers to shop apparel and consumer goods without ever leaving the web page they are on. Since being founded in 2012, Bringhub has received $3.5 million in investments from Bill Budinger (who was the first major investor in RealD), Capital Union Investments, Rachel Zoe Ventures, BAM Ventures and Canyon Creek Capital among others. To date, Bringhub has partnered with over 75 publishers reaching over 300 million monthly unique visitors and supports hundreds of major retailers, giving its partners access to more than 200 million products.
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