By Bringhub, Special for USDR
Bringhub, the leading content to commerce technology company, today announced the official launch of its expanded eCommerce platform. The new Bringhub platform empowers digital publishers and content creators to engage audiences with automated eCommerce capabilities that span editorial and video content, display advertising, and “content-powered” storefronts.
Bringhub’s revolutionary platform features four core eCommerce products: SmartCart 2.0, SmartAd, VideoCart, and StoreFront.
- SmartCart 2.0 is an upgraded universal shopping cart solution allowing consumers to “favorite” items, create wish lists, and explore a Discover feed highlighting related content—all within the shopping cart—without leaving the page.
- SmartAd brings eCommerce to display advertisement formats. Consumers can explore a brand’s products and complete a secure purchase within the ad.
- VideoCart enables consumers to shop video content. While a video is playing, consumers can click a “buy button” to browse and purchase the featured products. Customizable time stamps also trigger the cart, such as when the video is paused or when the video ends. VideoCart works with most media players.
- StoreFront is a shopping destination automatically populated by the products featured across an entire content site. Consumers can seamlessly shop the site without the publisher or content creator having to manually curate products for the marketplace.