The Dangers of Racing the Train

By Union Pacific, Special for  USDR

Union Pacific launched a railroad safety campaign on YouTube, Facebook and Pandora reminding drivers and pedestrians to use caution when approaching railroad tracks. The campaign reminds drivers that “Your Life is Worth the Wait” at railroad crossings, and urges people to not take “selfies” on or around railroad  tracks.

Your Life is Worth the  Wait
Two commercials ask viewers “What is your life worth?” One, titled Curfew, features a teenage boy racing to get his date home before curfew and racing to beat an oncoming train at a railroad crossing. A second ad, titled Interview, depicts a woman contemplating driving around crossing gates so she can arrive on time at her job interview. In each scenario, drivers hit the brakes and stop just before the train continues through the crossing. They are relieved and realize their life was worth the  wait.

Save Face – Selfies off the  Tracks
In a second set of videos, Union Pacific uses animation to address pedestrian safety and the dangers of taking photos on railroad tracks. One features a soccer fan taking a selfie on the field during game action and another shows people taking selfies in front of landmarks. While there are all kinds of unique places to take selfies, Union Pacific reminds everyone that railroad tracks are not among  them.

The public safety campaign includes a Chicago-focused Pandora commercial encouraging passenger train commuters to turn down the volume on their earbuds when near railroad  tracks.

About Union  Pacific
Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America’s most recognized companies, Union Pacific Railroad connects 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain. From 2006-2015, Union Pacific invested approximately $33 billion in its network and operations to support America’s transportation infrastructure. The railroad’s diversified business mix includes Agricultural Products, Automotive, Chemicals, Coal, Industrial Products and Intermodal. Union Pacific serves many of the fastest-growing U.S. population centers, operates from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada’srail systems and is the only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000 customers by delivering products in a safe, reliable, fuel-efficient and environmentally responsible  manner.

SOURCE Union  Pacific

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