By Casio America, Special for USDR
With the summer now officially under way, Casio G-SHOCK has highlighted the latest watch models that align with some of this season’s most popular fashion trends, including neon, metallic and military-inspired colors. Equipped with 200M water resistance and shock resistance, G-SHOCK timepieces are geared for a variety of seasonal water-based and outdoor activities, establishing them as a versatile and stylish summer accessory.
Recently announced product highlights, which offer both summer fashion and functionality, include:
For the Beach Bum
G-SHOCK’s latest addition to its popular G-LIDE series provides a functional accessory for avid surfers who don’t want to sacrifice style. Inspired by surfboard patterns, the new G-LIDE wood pattern collection features white and grey (GWX5600WA-7) and brown and tan (GWX5600WB-5) tones, recreating the traditional wood-grain look of classic and modern surfboards along the case and band. This collection also offers G-SHOCK’s legendary Multi-Band 6 technology to ensure accurate timekeeping virtually anywhere, as well as G-LIDE’s signature tide indicator, moon graph and thermometer. These models are available for purchase now, and retail for $160.
For the Street Style Enthusiast
Continuing the recent trend of camouflage patterns and military-inspired colorways, G-SHOCK’s newest color additions for the men’s GA700 model, are inspired by the color palettes found in military uniforms and utility jackets. The new collection sees the GA700 outfitted in olive green (GA700UC-3A), tan (GA700UC-5A) and dark grey (GA700UC-8A) shades, and features a prominent front-button, 3D bold hour and minute hands, a white super illuminator LED backlight and a five-year battery life. Available for purchase beginning in August, these watches will retail for $99.
For the Refined Gentleman
Intended for the active gentleman that desires the look and feel of a metal watch, models from G-SHOCK’s G-STEEL line are the perfect option for both durability and refined style. Featuring a unique layered guard structure that highlights G-SHOCK’s Absolute Toughness, each G-STEEL is capable of withstanding extreme impact while evoking a sleek metal look.
The latest addition to the G-STEEL line, the Mid Size G-STEEL Collection features a slimmer face for those who desire a leaner watch design. The collection includes a traditional, silver stainless steel model (GSTS310D-1A) and two resin band models with gold (GSTS300G-1A9) and blue (GSTS300G-1A2) IP cases. These models are available for purchase now, and retail for $350 and $280, respectively.
For the Woman On The Go
This summer neon and metallic are making a comeback, and the latest collections from G-SHOCK’s S Series line maximize both styles for a fun summer wardrobe. Utilizing G-SHOCK technology, including Shock Resistance and 200M Water Resistance, these watches are perfect for athleisure wear but can also transition seamlessly to work or evening. G-SHOCK recently introduced the Vivid Color and Metallic Face Collections that both retail for $130.
The Vivid Color Collection features four neon shades that will complement fashion lovers’ summer workouts. The collection comes in shades of bright blue (GMAS110VC-2A), turquoise (GMAS110VC-3A), neon pink (GMAS110VC-4A) and bright yellow (GMAS110VC-9A), adding distinctive color to any women’s look.
Featuring metallic accents on the face, the watches in the Metallic Face Collection boast an understated, matte band in pastel shades of blue (GMAS120MF-2A) and peach latte (GMAS120MF-4A), as well as black (GMAS120MF-1A), white (GMAS120MF-7A1), and white with pink accents (GMAS120MF-7A2), adding a touch of shine to any summer casual wardrobe.
All summer picks can be purchased at standard G-SHOCK retailers, including select Macy’s, www.gshock.com, and the G-SHOCK Soho Store, and include standard features like 200M water resistance, shock resistance, magnetic resistance, a bright LED Light, a stopwatch and daily alarms.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” http://www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
SOURCE Casio America, Inc.