By GfK, Special for USDR
These are the findings from a GfK survey of the online population across 17 countries, which asked people which physical conditions they worry most about having, either now or as they age, from a list of 19 different conditions:
Eyesight getting poorer 38% Not being as mentally alert / memory loss 38% Lack of energy 36% Having trouble taking care of yourself physically 34% Losing mobility / unable to walk or drive 33% Experiencing body aches 30% Gaining weight 27% Being more at risk for serious diseases 26% Losing your hearing 24% Having digestive problems / irregularity 21% Getting wrinkles, sagging / loose skin 21% Losing your hair or having your hair get thin 20% Incontinence 19% Losing muscle tone 19% Losing your sexual drive 17% Hair turning gray or white 16% Developing age marks, scars or noticeable veins 15% Menopause 10% None of these 10%
The study reveals how widespread certain concerns are within different countries and between genders – information that manufacturers and retailers can use to better target their product placement and advertising.
For example, 38 percent of the international online population says “eyesight getting poorer” is a worry. But this rises to over half in Spain (53 percent), Mexico and Argentina (both 52 percent). Similarly, “not being as mentally alert” is a concern for 38 percent of people internationally, but is much wider concern in Spain (66 percent), Argentina (58 percent), Germany (52 percent), Mexico (51 percent) and Italy (50 percent).
Some countries also stand out as being more concerned about specific physical conditions compared to others. Russia is the only country surveyed where “losing your teeth” is a top five most popular concern, while in Japan and Korea “getting wrinkles or sagging skin” is in their top five. Japan also has “losing muscle tone” in their top five, which again does not feature in other countries’ top five.
Differences between men and women are also seen. Both genders have the same top five physical concerns around aging – although in slightly different order. However, looking further down the list, far more men than women worry about “losing sexual drive” (22 percent men; 11 percent women) – and far more women than men are worried about “getting wrinkles or sagging skin” (32 percent women; 11 percent men).
Download the full results for all 17 countries: http://www.gfk.com/global-studies/global-study-overview/
About the study
GfK’s online survey interviewed over 22,000 consumers aged 15+ across 17 countries. Fieldwork was completed in summer 2016 with data weighted to reflect the demographic composition of the online population aged 15+ in each market: Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, Russia, South Korea, Spain, UK and USA.