Consumers Want Simplicity with One Rule for Online Security

By Progressive Policy Institute, Special for  USDR

When consumers go online, they want their privacy protected, and they feel that no matter which company has their data – be it Amazon, Apple, AT&T, Comcast, Facebook, Google, Microsoft, T-Mobile or Twitter – that company should be held to the same set of rules, according to a new national survey by Public Opinion Strategies and Peter  Hart.

The survey, conducted on behalf of the Progressive Policy Institute, demonstrates that online consumers do not have different concerns based on which specific entities collect online data. By overwhelming margins, 94% to 5%, Internet users agree that “All companies collecting data online should follow the same consumer privacy rules so that consumers can be assured that their personal data is protected regardless of the company that collects or uses it,” including 82% of Internet users who say they “strongly” agree with that  statement.

“Ultimately, consumers want to know there is one set of rules that equally applies to every company that is able to obtain and share their data, whether it be search engines, social networks, or ISPs, and they want that data protected based on the sensitivity of what is being collected,” said Peter  Hart.

Consumers believe that all internet companies have access to a lot of data about their online behavior, and they want consistent privacy rules to apply to all of these companies regarding the treatment of this data. Of those surveyed, 83% agreed that online privacy should be protected based on the sensitivity of their online data, rather than on who is collecting and using the  data.

The national poll of 800 Internet users was completed by a live telephone survey. The results clearly support that consumers want clear, uniform rules that protect their privacy based on the sensitivity of the data, not based on the type of company that uses the  data.

SOURCE Progressive Policy  Institute

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