The First-Ever Fan-Organized Music Festival

By Red Frog Events, Special for  USDR

Firefly Music Festival, the east coast’s largest music and camping festival, announced today an expansion of fan engagement and interaction. Through a variety of consumer-focused initiatives including fan surveys, votes, and contests, Firefly has become the first-ever fan-curated music  festival.

Since the festival’s inception in 2012, the organization has embraced fan feedback regarding the acts they would most want to take stage at The Woodlands, which has directly impacted the lineup each year. Moving forward, Firefly organizers will be incorporating fan feedback into additional major decisions and changes for the festival. Examples of fan voting options include the lineup, merchandise designs and products, attractions, cocktails and food, camping and festival amenities, and more. Firefly organizers plan to incorporate their partners on select  initiatives.

“We couldn’t be more excited to further evolve the roots on which Firefly was built: the fans,” says Christiane Pheil, Director of Creative Programming at Red Frog Events. “We’ve always emphasized the importance of producing a festival for our guests, and now we’ll be the first festival to truly give fans a voice and the ability to guide the future of  Firefly.”

The 2017 edition of Firefly Music Festival will take place June 15 – 18 at The Woodlands of Dover, DE. Ticket sales and the lineup will be announced in early 2017. Four-day General Admission passes will go on sale at the initial price of $289 and VIP at $699. General tent camping will start at  $169.

To create a profile and begin voting on a variety of attractions and topics for Firefly 2017, fans can head to and view the Community Page. The press kit can be viewed  here.

About Firefly Music  Festival:
Firefly Music Festival is the east coast’s largest music and camping festival set among lush wooded landscapes at The Woodlands of Dover, DE. The festival features renowned headliners and emerging artists and allows guests to witness unforgettable performances and engaging attractions around every turn. In 2016, Firefly became the first-ever fan-curated music festival, engaging with fans to voice their opinions on the major decisions of the festival’s evolvement. The 2017 festival takes place June 15 – 18. Visit for mor e information.

About Red Frog  Events:
Red Frog Events is an event production company and a pioneer of the experiential entertainment industry, recognized for its award-winning company culture. Since 2007, the company has developed innovative brands including the Warrior Dash obstacle race series, Firefly Music Festival, and Chicago Beer Classic. Red Frog also provides event services ranging from food and beverage to its ticketing platform, EventSprout. Red Frog has been named one of Forbes’ “Most Promising Companies in America”, has appeared consecutively on Inc. Magazine’s “Fastest Growing Companies” list, and was recognized on Chicago Tribune’s “Top Workplaces” from 2011-2014, among other honors. In recognition of its philanthropic efforts, the company was selected as St. Jude Children’s Research Hospital’s “Corporate Partner of the Year”. To date, Red Frog has raised over $13.5 million of a $25 million dollar fundraising commitment to St. Jude and in 2016, announced a one percent profit donation to the organization. Visit for more  information.

SOURCE Red Frog  Events

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