Technology is evolving on a daily basis with new gadgets emerging in the market every other day. Today’s world is all about smart technologies and artificial intelligence as these things help us in our everyday life by making our day to day tasks easier than before.
In the past, telephones were considered to be the only home appliances but now that technology has become advanced to a whole new level, everybody carries a smartphone in his/her pocket. It is not just about products because people are also changing. The way people think now is completely different as everything is digitalized.
Businesses nowadays need online presence because the internet is accessible by most of the individuals and before purchasing anything from the market, people always search for the product online in order to check its price and features beforehand. In addition to this, online shopping has increased significantly because there are numerous websites that offer products and services with convenient payment methods. Therefore, digital marketing has gained so much importance. Businesses need to market their products and services digitally in order to promote the brand name and make it popular among the customers.
So, what exactly is digital marketing?
Digital marketing is the promotion of a brand, products or services by digital methods like smartphone and the internet. Some very popular methods of digital marketing are as follows:
Search Engine Optimization – SEO: This strategy of digital marketing helps improve the ranking of your website on search engine platforms. Usually, people click on the links that are listed on the top of the first page. Therefore, you need to ensure that your website appears on the first page of the results and eventually it makes its way to the top of the list.
Social Media Marketing: Promoting your business on social media is probably the most effective way to spread awareness about your products and services. Social media platforms are free to use, you just have to create your account and start working on your business. However, social media websites do charge for promoting your business to increase your reach. Moreover, social media offers instant feedback and customer engagement which is a huge advantage for them because they can easily communicate with their customers and make the necessary improvements when needed.
Content Marketing: Content marketing pertains to creating attractive content on your website so that target audience can be attracted to your site and you can generate the traffic that you need. It is important to come up with fresh content on a regular basis in order to keep your website updated with the latest trends. Moreover, before publishing the content on your site, you should look for spelling mistakes and error in order to ensure that your content is free from errors and mistakes.
Email Direct Marketing: When you are emailing people, don’t just go around sending emails to random people. First, conduct some research in order to find out the people who are interested in your product or service, verify email addresses, then come up with an appealing email message that is good enough to make people act upon your request and then send the emails to your potential clients.
Influencer Marketing: In this particular technique, marketers use people who are influential and have a lot of fan following because they can market a brand very well. For example; asking Leonardo DiCaprio to become the brand ambassador of TAG Heuer Watches. This way people will be able to recognize the brand with the celebrity and it will help them memorize the brand name with affiliation.
The Upcoming Digital Marketing Trends and Directions
Let’s take a look at what the future holds for us and how digital marketing is going to evolve in the upcoming years.
Data and Interaction: The more data you have stored in your company’s account, the better you will be able to deal with your customers because you will have the relevant information regarding their purchasing patterns and that is why you will be able to communicate better with your clients.
Chatbots: Various companies have invested in chatbots in order to enhance their customer service to facilitate their clients. Businesses have started using chatbots because they are more effective, economical to use as they are a one-time investment and can provide good service and support to the customers.
Video Advertisement: Video advertisement is at its peak right now because the audience of this medium is huge and never-ending. People now have easy access to internet and technology and they can conveniently see the videos that are being shared on the internet, especially on social media platforms. The major reason for the increase in video advertisement is the introduction of smartphones in the market. Visit www.localcabledeals.com to get a high-speed internet service in order to cope up with the digital market trends. Smartphone devices are literally portable computers that can perform almost all the functions of a PC. Surveys from last year show that 90% of all the video content was seen and shared through smartphones.
Social Media Applications: Social media is probably the best platform for you to market your products and services because through social media you will be able to reach a large number of audience. Social media applications are easily accessible and people tend to spend some time on these applications on a daily basis. In addition to this, by posting your video ad on social media, you will be able to get feedback from your customers so that you can make necessary improvements as suggested by your clients.
Influencer Marketing: People often tend to follow those who inspire them. Therefore, marketers ask celebrities and influencing people to market their product so that their customers can relate to the company at some level by using the same product as their influencer.
The Role of Artificial Intelligence in Digital Marketing
Since the emergence of artificial intelligence, digital marketing has been revolutionized completely. The technology of Virtual Reality and Augment Reality makes it possible for companies to use extraordinary measures for marketing their products and services. Artificial intelligence is getting better on a daily basis and is becoming increasingly popular with companies as it is able to solve difficult algorithm questions within minutes. With Virtual and Augmented reality, you can now enjoy a whole new level of online shopping because this technology enables you to try out the clothes that you want to buy by sitting at your place without having the need to go to the store.
Voice Search and Its Importance
Voice search is becoming increasingly popular because in the future this technology will be very helpful for people to conduct online searches by simply saying the words and not going through the hassle of typing each and every word. Moreover, voice research would also help you in maintaining the SEO of your company by speaking the words to the Google dictionary and adding them whenever they want to. According to some research studies, teens and adults use voice search and 40% of their work depends on this particular feature or app.
The future of digital marketing is very bright and colorful because businesses are already adopting the latest technological equipment in order to cope with the world by entering the digital market. You learn more about digital marketing by downloading lectures and e-books from where you can get plenty of information.
Having completed his studies in Marketing and Media, Farhan Suleman has ample experience in the field of content marketing. He regularly writes blogs pertaining to the ongoing trends and never fails to inspire his readers with an interesting read. Apart from writing, he is an enthusiastic chess player with a rating of more than 1800 Elo.
Quora: Farhan Suleman
LinkedIn: Rao Farhan Suleman