The actual race of promoting your product begins after you develop it successfully. The same goes true for the mobile app development business too. When it is an application, the launch and promotional techniques are equally important in order to bring visibility to the application. While there are a number of ways that would claim to be the best for your product’s promotion, there are actually a few that have time and again proved their efficiency to make an app a successful one. Here is a compilation of all these techniques that you must practice.
Mobile Marketing Practices that Matter
Do ASO The Right Way
ASO or app store optimization techniques can be said the SEO of the app world. ASO is the key that could help you bring the traffic to your application in the right proportion. The more your app is optimized the better it will be ranked and the more potential users it will reach to. So, publishing your app on either Google Play or App Store require practicing equal measures to let your app gain major visibility. Remember regardless of the fact how influentially your app has been designed for the users, it is only going to create a history if you have embedded the following elements successfully in your application:
- App title optimized properly with the right keywords
- The title must reflect the brand and the business (for Apple compose it under 23 characters or less for Android the length may vary upto 50 characters)
- The app icon title must be composed simply of 12 characters
- The icon must create a positive impact on the users
App Store Description
It is a big NO to practice unnecessary keyword stuffing in the app description just to get higher rankings. This may hurt the overall app impression on the users. So, avoid stuffing keywords to impress either the users or the search engines as it is going to do no good for your app. However, it is of course a chance to win the trust of potential customers so why not get their attention the genuine way? The first few sentences written in the description of course convince the users to download the app and thus it is important for you to explain why the users should give it a try to your app. Do highlight the download benefits, incentives awaiting and features and functionalities of your app. Do include secondary information like award and accolades that a user may win after downloading your app.
Choosing the Right Category in App Stores Matters
ASO is an umbrella term that includes a number of practices. And, an important part of ASO is ensuring that your app has been registered under the right category. There are 25 different categories in the Apple App Store. And thus, it is important for you to choose the right category for your app. For example, if you have an app for your food ordering your main category will remain “food and drink” with other category being “business”. The main category should always be the one that defines your business the best way following a subcategory that defines the business type.
App Icon Holds Prominence
A number of users judge the potential of an application with its icon only. That is why so much of emphasis is given on designing an appealing icon for the application. In addition to this, the app icon is the very first interaction of the users with the app and thus it becomes more prominent to design the icon with keeping an innovative idea in the mind. Here are some guidelines to follow when designing the apps:
- Embrace simplicity, focus on a single point that clearly identifies your app idea
- Test icons against a variety of wallpapers to ensure it sells well
- Use words in the logo only if they are important
- Design an icon resembling the aim of your app
Besides the points that have been mentioned above, it is equally important to devote time and effort in designing the app screenshots much similar to the overall app idea. The point is to convince the users with all the available tools and the techniques you have the access to. Thus, keep all the above-mentioned points in the mind while marketing your application.
Author Bio: Writing comes to Neha as a passion that she is pursuing as a career. Being the senior technical writer at MobileAppDaily, she loves jotting down the ideas about the latest technology to offer insightful information to the readers about everything that breaks the internet.